Schedule Direct marketing of US grown Chinese medicinal botanicals: Feasibility and marketing strategies

Giblette J. & C.A. Martin, 2007. p. 298-301. In: J. Janick and A. Whipkey (eds.) Issues in new crops and new uses. ASHS Press, Alexandria, VA 

During the 1990s in the herbal products industry, a boom followed by a decline resulted in losses to some US farmers. In response, representatives of several medicinal herb growers associations began a discussion series to share information and find solutions to problems. Their analysis of the market led them to form and test a hypothesis regarding market acceptance of their products. Concentrating their efforts on an emerging market segment, licensed practitioners of Acupuncture and Oriental Medicine in the US, growers conducted a feasibility and planning study in 2004–2005 and now are pursuing a marketing strategy based on the conclusions of the study.

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Schedule Can Chinese Herbs Be Produced in North America?

By Jean Giblette, American Journal of Traditional Chinese Medicine, Vol. 5 No. 1, pp. 5- 11, July 2004

Any householder who grows peonies knows that Chinese plant species thrive in North America and other temperate regions around the world. Although few gardeners may know the history, the peonies so familiar and beloved in America are not native species, such as Paeonia brownii Douglas, but rather descendants of Paeonia lactiflora Pall. cultivars developed in China centuries ago, introduced into Europe around 1800, and from there imported to the New World.

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